The Comparison Chart allows you to compare any metrics from your data across any two time periods. Fully customizable, the visualization allows you to measure things such as:
- Partner performance by revenue, impressions, and eCPM week-over-week or month-over-month.
- Top advertisers trends month-over-month or quarter-over-quarter.
- Changes in the geographic make-up of your audience month-over-month or year-over-year.
1. Add a ‘Comparison’ Card to your Dashboard.
While editing a dashboard, double click the ‘Comparison’ tile or drag it on to your dashboard.
2. Choose your Data Set.
After you have added a Comparison Card to your Dashboard, you can get started by clicking the Choose Data Set button on the Card.
Once you’ve selected the Data Set you want to use, click Select Data Set.
For more information on adding and editing Cards, see Adding & Editing Visualizations.
3. Name your Chart.
Give your chart a Title. The Comparison chart does not have a customizable subtitle like other visualizations, this will populate automatically once you select your dimensions and metrics.
4. Start Customizing - Select Dimensions and Metrics
Double Click (Or Drag & Drop) at least one Dimension from the list on the right. For this chart, you can select up to two dimensions.
After your Dimensions are selected, select your Metric(s).
Primary vs. Secondary Metrics
The first Metric selected is your Primary Metric. The Primary Metric offers an expanded view for that metric and unique sorting capabilities. Choose the Metric you want to sort in ascending/descending order as your Primary Metric.You can change the Primary Metric for another metric at any time by editing your chart. You can select a minimum of one metric and a maximum of three.
Secondary Metrics are displayed in a collapsed view and will be listed in the chart to the right of the Primary.
5. Select Your Reporting Period
Next, select Data Options in the right side bar. This is how you choose the time elements for your comparison chart.
Click on the drop-down under Reporting Period to see your reporting time-frame options (e.g., Quarter-to-Date, Month-to-Date)
Click on the drop-down under Compare To for the time period in the past to compare the Reporting Period data with.
Reporting Period Options
- Year to Date
- Last Quarter
- Quarter to Date
- Month to Date
- Last Month
- Last Week (Sun-Sat)
- Last N Days (a moving time period)
- Custom Date Range
Compare To Options
- Previous Period (looks at the reporting window right before the one you selected)
- Previous Year (looks at that date range the year before)
- Custom (you decide)
Compare To dates can be customized by selecting Custom and filling in dates in the Date From and Date To fields. Use the calendar icon to select a date.
Your Comparison Chart will automatically fetch your data and create a custom chart.
6. Always remember to save!
When you're done, click the Save & Close button.
Tips on How to Navigate the Comparison Chart
Your data will update every time you add/change Dimension(s) and Metric(s). You can add or remove these elements, and the chart will automatically recalculate. Every time you select new Dimension(s) and/or Metric(s), the system generates a new chart and compares the new data based on the reporting period and date window for your selection.
The Primary Metric is detailed in the first four columns and has sorting features that make it the most customizable. Secondary Metrics are to the right of the primary.
You can sort the Primary Metric column in either ascending or descending order by hovering over the title and clicking on the up or down arrow that appears when hovering.
An Aggregate of your Primary Metric is displayed on the chart in the upper left corner directly under the title.
For your convenience, an at-a-glance Reporting Period is displayed on the chart and changes when you change the period. Hover over the Reporting Period to see exact dates.